There is no better way to attract people’s attention to your knowledge of a subject, and the value of your opinion on the subject, than by writing about it in an informed and intelligent manner. One of the increasingly popular ways of doing this is article writing.
In the past, the world of writing was in the sole command of people who had jobs in the industry or were published authors. Becoming a published author is one of the most difficult things to do in the business world, because there are so many people who want to do it, and relatively little money to hand out to authors. However, the Internet has kindly played a part.
These days it is very easy to set up a blog, and write about the subjects you read other – often less talented – authors writing about in the press every day. If a blog is good, it will pick up a readership. You can promote it, too, by submitting your writing to an article bank site like Ezine, which will publish it if it meets their standards, and often propel it to a high level in Google’s rankings.
If you have a website to which you are looking to drive traffic, then writing articles and submitting them to online publishers is an excellent idea. It gives people something to base their visit on, and demonstrates that your site is worth visiting. It is easier to get published online than in the often conservative world of print writing, and it can be a valuable step on the road.