For those who have long been in the internet marketing business, targeting traffic has been a common goal. Through time, they have surely learned the ropes of the trade. They have gotten to know which techniques are effective and which are not. However, a newbie like you may still be groping in the dark. You may have a great site out there but without traffic, your endeavor will be useless.
So, you must make it your concern to generate traffic to your website. It is by becoming visible that you can actually tell the world you have a business that exists. However, you must not think that targeting traffic for your website is a daunting task. In reality, it is fairly easy and simple. You just need to know what to do.
Here are the top ways on how you can target traffic to your business website.
Pay Per Click or PPC
If you are willing to shell out money, the best thing to adhere to is by PPC. There are some fees to incur for registration but you will soon see the benefits of which. When you prefer not to spend much, you can take a look at the other options available for you.
Search Engine Optimization
One of the best ways to be able to target traffic for free is by means of search engine optimization. This happens as you optimize your site through using the specific keywords and key phrases so your website ranks in the search engines. Now, when you have a pretty good ranking, people will find it easy to access the information that you provide. The downside of which is that it takes time for you to get the ranking you want. Thus, better exert time and effort to be able to achieve this. You can even hire the experts in SEO to ensure that you get in the rankings.
Article marketing is one of the simplest methods to follow in order to drive traffic to the website. Firstly, you have to identify the topics that you will write about. Make sure that they are what people are looking for. As you have come up with the informative pieces of articles, you can now submit them to the article directories. As people come across your writings, they will surely be interested to click on the link you have provided.
Also, if you don’t have the talent in writing, you can always ask someone, a ghost writer, to write for you.
Use the Popular Social Media
As modern day presses, there are numerous types of social media available for you to use. You simply need to register either in Twitter, MySpace, Facebook, and the likes. Aside from treating it as your avenue for marketing, you will also find yourself enjoying.
When you register for the accounts in these different types of social media, you open opportunities for followings. This is then your chance to provide quality information to the readers.
To target traffic, you need to think of ways on how you will achieve that. Follow these methods and you can surely attain what you need and want.
Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it?
Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?
You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here’s the score:
Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don’t overkill as this might ban you from search engines.
Meet Meta Tags
Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.
Keyword-rich AND sensible content
Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.
Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.
These methods, if employed properly, will not only make your make money online site popular but will make you achieve your most desirable result – higher conversion rate.
You have an e-commerce business with a great website. The site has an awesome look, cool and user-friendly functions, big offers and rewards, and probably even a massive – however not targeted – traffic. The problem: you are not getting any real sales and your bounce rates are sky-rocketing.
Given the fact that your traffic is not targeted, it is not a surprise to be having such a scenario.
Traffic that’s targeted plays an important part in making sure that your website gets quality visits. When traffic is targeted, the visits are worthwhile and are sure to reflect your website with genuine importance. There is a great likelihood that the visitors will buy if you are selling through the site. And rest assured that your bounce rates are going to improve perhaps down to 50% (generally the ideal bounce rate for websites, blogs are expected to normally have higher bounce rates).
What exactly are the benefits when the traffic to a website is targeted? Does it always matter even for a website that is not e-commerce in nature?
As previously stated, an e-commerce website will have a high likelihood of selling if its traffic is targeted. Since the traffic is particularly interested in the nature of your website, the visitors can be expected to be looking for exactly the products or services that you offer. You may have obtained these visitors via banners that clearly tell what someone will find if he clicks on that banner; perhaps too through a pay-per-click campaign; or through reciprocal links with anchor texts and descriptions that directly tell what to expect from the webpage that will show up once the banner, ad, or link is clicked.
Due to a message that’s specifically targeted to only the confirmed interested portion of website viewers, what you get are clicks that are a few steps away from sale – not wandering web surfers who may be even unaware of what they are really looking for.
And then of course there are those visitors who particularly find your website content as relevant. They may not really buy from you but their continued visits and stay will prove to be very beneficial in increasing your page rank and authority.
When a visitor lands on your page then stays (instead of exiting quickly which happens if your page proves to be unrelated to the search query, and which is measured by bounce rate), it means that your page satisfies the viewer’s requirements. Search engine crawlers will give your website credits for this and will soon put you on top of search engines which will make you a lot more visible.
A website with traffic that is targeted will also find great opportunities to make big money online. If you do not sell, other e-commerce businesses will surely affiliate with you and will sell through your website via ads. The targeted traffic that goes to your website may be the type of traffic other web-based businesses are dying to achieve. You can then impose marketing rates or commissions for every sale that your affiliates get via your own website.
The decision to buy targeted web site traffic is one of the easiest and fastest ways to get quality traffic going to your site. Although there is a great value that you can harness if you do the necessary processes on your own (that is, learning the ropes of the trade yourself), looking for targeted traffic providers may save you vast amounts of time which you can utilize for strengthening other aspects of your web-based business.
Simply obtaining targeted traffic is not enough to sustain your purpose for directing such visits to your site. You have to make sure that the web page will truly appeal to your visitors and even surpass primary impressions and expectations. But first things first, how do we effectively buy targeted traffic and where can we purchase such?
In buying traffic that is specially targeted to people with interests on your industry, consider first the amount of traffic that you want to achieve. You need this primarily to measure the developments on the number of visits to your site after the purchase. You would also want to make sure that you are not getting too much than what you can handle. Companies that sell targeted traffic offer packages according to the no. of visitors. By knowing how much traffic you really need, you can avoid being misled by special promos that normally come along with bigger packages.
You also need to know what kind of traffic you specifically need. Traffic that’s targeted to the casino and adult industries are typically the ones with the highest rates. When purchasing targeted traffic to your site, be careful to set the specifications as you may miss other potential quality traffic by becoming too much specific, or you may get useless traffic if you provide specifications that are not really particular to a certain industry or subject. Assess the options provided by a targeted traffic provider and see if they can really give you the visitors just right for your web pages.
Then of course, you have to pay special consideration on the price. Take note that even though targeted traffic has a high likelihood of converting into sales, the visitors are still not guaranteed customers who will always leave your site after spending some cash. Therefore, every cent counts and you should never spend for traffic that does not show any sign of promise. Shop around and look for the best deals you can find but be careful not to sacrifice quality in place of a low priced targeted traffic.
And to complete the value of buying targeted traffic, make sure that you don’t waste your unique visits by having a poorly designed and loosely maintained web site. Competition in business is toughest on the web where a viewer can easily shift from one web site to another whenever slight dissatisfaction arises. So even if a visitor finds your web site relevant to his needs, if your site is not that manageable to supply those needs, you’ll be easily tossed on the bottom list of options. Always make sure that your web site is ready before you decide to buy targeted web site traffic.
A lot of people get into a real flap about not having enough visitors to their site, but fail to concentrate on other matters of importance. The truth of the matter is that if you want to ensure that people focus on something, you have to first give them something to focus on. It should go without saying, but in matters of website popularity, the first and most important thing to concentrate on is that there is a reason for your website to be popular. As the line from the famous movie Field Of Dreams goes: “If you build it, they will come”.
Nothing succeeds like success. You will definitely get more traffic through to your blog if you give people reason to “sell” it to their friends. The surest way to do this is to make it something people will want to read. A great number of people surf the Internet in the same way every day. They log on, read their email and then check on their favorite sites. For many people, their favorite site is a blog – something written by a person with a similar profile to them who writes in a funny, interesting way.
Of course there is more that you can do to get your site in people’s minds in addition to making the site good. But nothing will guarantee a build-up of traffic like writing things that people want to read. The first rule of website traffic directing is to have a website that is worth directing traffic to.
There is divided opinion over the best way to drive traffic to a website. Webmasters the world over have their own ways of doing it, giving particular prominence in their plans to the ways they think will work best. If you are trying to create as much traffic as you can, it is in your best interests to not spend too much time thinking about which is the best way and instead concentrate on using a combination of different ways in a manner which suits you.
Bringing traffic to a website is something that relies on you taking the right measure in your approach. Social networking is important, as is forum posting and various other ways of driving traffic. What you need to do is use each medium in a way which complements the others. There is a real advantage to realising that you can take a lot from using these media for more than just placing links. A presence on Twitter or on online forums will expose you to other people’s tips and philosophies, and will give you the chance to learn things you didn’t realize could help you.
It is also important to realize that just being on a forum, or having a blog, will not drive traffic to your site. Equally, mentioning your site at every given opportunity will switch people off through sheer boredom. It is important instead to use the different media in a way which makes you interesting – it is much better to have people say “Oh, I see he/she has posted a thread” than for them to say “Oh God, has he/she posted again?”
The spirit of reciprocity has a big part to play for anyone who wishes to progress in business, and attracting traffic to a website can certainly be aided by this spirit. What is important is that you do things in the right way. One of the soundest ways to use the principle of reciprocity to drive traffic to your website is in building a link exchange. This is something that takes a bit of effort and patience, and when people try to force the issue they will find that it does not work for them.
Forcing a link exchange usually takes the following pattern: Having noticed the popularity of a website, you link to it from your own. Having done this, you then email the webmaster of that site saying “We have placed a link from your site from ours. Please look at ours and see what you think – we’d love it if you placed a link to it on your site.” This seeks to make the webmaster of that site feel pressurised into saying “If they have linked to us and asked us directly, we might look bad for refusing”.
It is nonetheless in the hands of the website owner to do just that – refuse. That is their right and it is possible to gain a bad reputation by haranguing them to do something they don’t want to do. It is better instead to email them and say “I read your website and was impressed. I hope you don’t mind if I link to you from my site.” You place a link to your site in the email and let them make the choice – if you do this, they may well go to the lengths of mentioning you on their site, too.
Incoming search terms:
If you have run a blog yourself, you have probably been conscious of the tendency of occasional “readers” to leave comments with little relevance to the posts. Occasional comments like “I like this! Great post!”, or “You should talk about this subject more often”, when they appear without any context, are comments to look out for.
The fact is that where you see these comments, it will usually be because the poster is trying to drive up traffic for their site. You will usually notice that their name appears as a link on the comment, and when you click it you are taken to their site. This is a simple method of promotion – and it bugs many bloggers to the point where they will delete all such comments.
This does not mean that you cannot use blog comments to promote your own site. There is some advantage to doing this if you do it correctly. First of all, you need to comment in a suitable way. Just saying “Great post!” makes you look at best like a sycophant, and at worst like someone who hasn’t read the post and simply wanted to see their name on screen.
Make sure you are commenting on a blog with relevance to your chosen topic. This will mean that people who click through may be interested in what you have to say. Actually read the post before commenting, too. When you have done this, you can ensure that the comment you post is relevant to the blog post and means that people who read it will be more likely to click the link and come through to your site.