There are many things in this world that become successful without an initial marketing boom. It is often felt by companies that unless they really throw money at a campaign, it is doomed to failure. One can only estimate as to how much money is wasted in this way, not least because in a bizarre safety-first approach, it is considered vital to make sure you have spent enough so that no-one can say you didn’t try your hardest. You would be surprised how things can gain a momentum of approval without a big campaign.
Getting people to your site is often not a case of telling a specific number of people, but rather ensuring that the right people know. You could go online with a new site and think “I will publicize this in x number of forums, on these social networking sites and on every blog I can think of”. The chances are that it won’t bring in as much traffic, and certainly not the same level of repeat traffic, as posting on the right forums, the right social networking sites and the right blogs.
Word of mouth can do much of the work once the right people know. Dan Brown’s blockbuster novel The Da Vinci Code was not popular with the critics, and was not the subject of major instore campaigns when it was first released. But when people read it and liked it, they recommended it to friends. Before long, it was top of the bestseller charts and a major Hollywood motion picture. Other books with much bigger ad campaigns have sold much less.
Social networking was one of the big movements of the first decade of the 21st century. It pretty much didn’t exist in an online sense before the decade started, but by the time the curtain fell on 2009, most of the world’s web users had either a Twitter account, a Facebook profile or a MySpace page – or all three, in many cases. Sensible website owners and internet marketers very quickly realised the potential that these sites had.
What each of the sites named above – and various others – have in common is that they cost nothing to join. While it used to cost money to have a public presence on the net or elsewhere, now it is possible to put yourself in people’s view without having to part with any money at all. Twitter is perhaps the best example. Due to the 140-character limit for messages “tweeted”, it is very fast-moving, and as a result people use it more.
If you want people to visit a website, the quickest way to attract them is to put a link in your Twitter messages. Don’t do this every time, or people will run a mile – but where there is a good reason for them to be interested, Twitter is an excellent way of getting your link seen, and clicked, by a lot of people in a short space of time – and they may then highlight it to their readers.
What all social networking sites have in common is that you have a great deal of control – so you can decide how you are seen, and how people will feel about visiting your site – this is highly beneficial when it comes to driving traffic.
Traffic is one of the most important things for a website owner to consider when it comes to getting the best out of their site. It is vitally important to have good content, for sure, but if no-one ever sees it then your content can be as good or as bad as you like and it won’t matter. So it is important to attract traffic, and one way of doing this is by promoting your site on forums.
It should be noted that promoting your site needs to be done in the right way in order to be as effective as you would wish it to be. There is no benefit in just placing a link in every post. Unless you give it context and show people why they should be visiting the site this will be tagged as spam pretty quickly, your post may be deleted and you can be banned from using the forum.
The first place you should put a link is in your signature. When you sign up for a forum it is important to set up your profile, and part of this involves creating a signature for your posts. This will appear beneath all posts on most forums, and below your first post on each page of a thread on others. If people like your posts, they will click that link.
This means that you need to be a good contributor to forums. If you are discussing a topic, you can demonstrate knowledge and improve people’s perception of you as a poster and a thinker. If you can find a good reason to include a link in your post (to support an argument or demonstrate a scenario) then so much the better.
Having a website puts you in control of something that can become bigger than you had imagined, or languish in irrelevance depending on how well you do the job of attracting readers. It’s all about traffic – a word we have been using for years to describe vehicles on public roads, and therefore makes a lot of sense when describing internet users. What we want to do is direct traffic to our website, by giving people a reason and a chance to visit our website.
It is obvious that the more promotion you do for a website, the better chance you have of pulling in a lot of traffic. Of course, this does not mean that more promotion equals more traffic. It would be truer to say that better promotion leads to more traffic. Get a reputation as a spammer and you could end up with some pretty poor stats. Doing something seldom but doing it well is better than doing it frequently and badly.
This means it is important to consider the tone of your promotion. If you are aggressive in advising people to visit your website, they are more likely to think “actually, no – I don’t think I will” than if you give them a reason to visit it and leave the decision up to them. You can also put a serious crimp in your traffic statistics by placing links on irrelevant sites. Get your link seen by people who have a reason to be interested and you’ll attract more traffic.