A good build-up of traffic is important for so many reasons if you are a website owner. You can have all of the best content in the world, but if you can’t get people to see it then there will be limited reason to bother. You can spend a lot of money getting a website that looks good, but you may be throwing money away if you don’t have anyone visiting the site. It is important to get good traffic to your website, if you want to get the best out of it, but this isn’t always easy.
By far the main sources of traffic on the Internet are the search engines, particularly Google. If you can get a ranking on the early pages of a Google search for a particular term, then you can have a powerful flow of traffic to your site. The most effective way of doing this is through using SEO – Search Engine Optimization. This is a system whereby you use the most popular keywords used in Google searches on your particular topic often enough to make search engines take notice.
It is important to be conscious that Google will not put you at the top of its rankings if you simply post articles on your website that contain the word over and over, with no context linking the usage. It means that you need to concentrate on providing quality content that is readable on its own merits, while also including the right keywords often enough.
Early on in their internet promotional career, a lot of people hear of the importance of link bank sites for ensuring that your site is given the exposure it needs. Many people religiously follow this advice thinking that that kind of exposure will make their site a well-visited place, but the truth is that this just isn’t the case. If you want to make sure your site is visited, then link banks are about as much use as writing your site’s URL on a random wall.
Link bank sites are almost never used as a way to find sites. Their major use is as a place to dump a link so that Google notices there is a link there. The more links there are, according to received wisdom, the higher Google will rank you. But this is at best half the story. If you really want Google to notice you, active links are far more important than volume of links. A link no-one clicks is of minimal value. It certainly won’t get you a first-page ranking.
Yes, you want your link to be out there on the Internet, and there is no harm in having it in as many places as possible. But an orphan link without any context to encourage someone to visit it is a wasted link. There will always be other places you could put it. Instead of joining a link bank site, it is much better to join another forum and put the link in your signature, or read someone’s blog and comment productively.
There are many things in this world that become successful without an initial marketing boom. It is often felt by companies that unless they really throw money at a campaign, it is doomed to failure. One can only estimate as to how much money is wasted in this way, not least because in a bizarre safety-first approach, it is considered vital to make sure you have spent enough so that no-one can say you didn’t try your hardest. You would be surprised how things can gain a momentum of approval without a big campaign.
Getting people to your site is often not a case of telling a specific number of people, but rather ensuring that the right people know. You could go online with a new site and think “I will publicize this in x number of forums, on these social networking sites and on every blog I can think of”. The chances are that it won’t bring in as much traffic, and certainly not the same level of repeat traffic, as posting on the right forums, the right social networking sites and the right blogs.
Word of mouth can do much of the work once the right people know. Dan Brown’s blockbuster novel The Da Vinci Code was not popular with the critics, and was not the subject of major instore campaigns when it was first released. But when people read it and liked it, they recommended it to friends. Before long, it was top of the bestseller charts and a major Hollywood motion picture. Other books with much bigger ad campaigns have sold much less.
A lot of people get into a real flap about not having enough visitors to their site, but fail to concentrate on other matters of importance. The truth of the matter is that if you want to ensure that people focus on something, you have to first give them something to focus on. It should go without saying, but in matters of website popularity, the first and most important thing to concentrate on is that there is a reason for your website to be popular. As the line from the famous movie Field Of Dreams goes: “If you build it, they will come”.
Nothing succeeds like success. You will definitely get more traffic through to your blog if you give people reason to “sell” it to their friends. The surest way to do this is to make it something people will want to read. A great number of people surf the Internet in the same way every day. They log on, read their email and then check on their favorite sites. For many people, their favorite site is a blog – something written by a person with a similar profile to them who writes in a funny, interesting way.
Of course there is more that you can do to get your site in people’s minds in addition to making the site good. But nothing will guarantee a build-up of traffic like writing things that people want to read. The first rule of website traffic directing is to have a website that is worth directing traffic to.
There is divided opinion over the best way to drive traffic to a website. Webmasters the world over have their own ways of doing it, giving particular prominence in their plans to the ways they think will work best. If you are trying to create as much traffic as you can, it is in your best interests to not spend too much time thinking about which is the best way and instead concentrate on using a combination of different ways in a manner which suits you.
Bringing traffic to a website is something that relies on you taking the right measure in your approach. Social networking is important, as is forum posting and various other ways of driving traffic. What you need to do is use each medium in a way which complements the others. There is a real advantage to realising that you can take a lot from using these media for more than just placing links. A presence on Twitter or on online forums will expose you to other people’s tips and philosophies, and will give you the chance to learn things you didn’t realize could help you.
It is also important to realize that just being on a forum, or having a blog, will not drive traffic to your site. Equally, mentioning your site at every given opportunity will switch people off through sheer boredom. It is important instead to use the different media in a way which makes you interesting – it is much better to have people say “Oh, I see he/she has posted a thread” than for them to say “Oh God, has he/she posted again?”
The spirit of reciprocity has a big part to play for anyone who wishes to progress in business, and attracting traffic to a website can certainly be aided by this spirit. What is important is that you do things in the right way. One of the soundest ways to use the principle of reciprocity to drive traffic to your website is in building a link exchange. This is something that takes a bit of effort and patience, and when people try to force the issue they will find that it does not work for them.
Forcing a link exchange usually takes the following pattern: Having noticed the popularity of a website, you link to it from your own. Having done this, you then email the webmaster of that site saying “We have placed a link from your site from ours. Please look at ours and see what you think – we’d love it if you placed a link to it on your site.” This seeks to make the webmaster of that site feel pressurised into saying “If they have linked to us and asked us directly, we might look bad for refusing”.
It is nonetheless in the hands of the website owner to do just that – refuse. That is their right and it is possible to gain a bad reputation by haranguing them to do something they don’t want to do. It is better instead to email them and say “I read your website and was impressed. I hope you don’t mind if I link to you from my site.” You place a link to your site in the email and let them make the choice – if you do this, they may well go to the lengths of mentioning you on their site, too.
If you have run a blog yourself, you have probably been conscious of the tendency of occasional “readers” to leave comments with little relevance to the posts. Occasional comments like “I like this! Great post!”, or “You should talk about this subject more often”, when they appear without any context, are comments to look out for.
The fact is that where you see these comments, it will usually be because the poster is trying to drive up traffic for their site. You will usually notice that their name appears as a link on the comment, and when you click it you are taken to their site. This is a simple method of promotion – and it bugs many bloggers to the point where they will delete all such comments.
This does not mean that you cannot use blog comments to promote your own site. There is some advantage to doing this if you do it correctly. First of all, you need to comment in a suitable way. Just saying “Great post!” makes you look at best like a sycophant, and at worst like someone who hasn’t read the post and simply wanted to see their name on screen.
Make sure you are commenting on a blog with relevance to your chosen topic. This will mean that people who click through may be interested in what you have to say. Actually read the post before commenting, too. When you have done this, you can ensure that the comment you post is relevant to the blog post and means that people who read it will be more likely to click the link and come through to your site.
Social networking was one of the big movements of the first decade of the 21st century. It pretty much didn’t exist in an online sense before the decade started, but by the time the curtain fell on 2009, most of the world’s web users had either a Twitter account, a Facebook profile or a MySpace page – or all three, in many cases. Sensible website owners and internet marketers very quickly realised the potential that these sites had.
What each of the sites named above – and various others – have in common is that they cost nothing to join. While it used to cost money to have a public presence on the net or elsewhere, now it is possible to put yourself in people’s view without having to part with any money at all. Twitter is perhaps the best example. Due to the 140-character limit for messages “tweeted”, it is very fast-moving, and as a result people use it more.
If you want people to visit a website, the quickest way to attract them is to put a link in your Twitter messages. Don’t do this every time, or people will run a mile – but where there is a good reason for them to be interested, Twitter is an excellent way of getting your link seen, and clicked, by a lot of people in a short space of time – and they may then highlight it to their readers.
What all social networking sites have in common is that you have a great deal of control – so you can decide how you are seen, and how people will feel about visiting your site – this is highly beneficial when it comes to driving traffic.
Traffic is one of the most important things for a website owner to consider when it comes to getting the best out of their site. It is vitally important to have good content, for sure, but if no-one ever sees it then your content can be as good or as bad as you like and it won’t matter. So it is important to attract traffic, and one way of doing this is by promoting your site on forums.
It should be noted that promoting your site needs to be done in the right way in order to be as effective as you would wish it to be. There is no benefit in just placing a link in every post. Unless you give it context and show people why they should be visiting the site this will be tagged as spam pretty quickly, your post may be deleted and you can be banned from using the forum.
The first place you should put a link is in your signature. When you sign up for a forum it is important to set up your profile, and part of this involves creating a signature for your posts. This will appear beneath all posts on most forums, and below your first post on each page of a thread on others. If people like your posts, they will click that link.
This means that you need to be a good contributor to forums. If you are discussing a topic, you can demonstrate knowledge and improve people’s perception of you as a poster and a thinker. If you can find a good reason to include a link in your post (to support an argument or demonstrate a scenario) then so much the better.
Having a website puts you in control of something that can become bigger than you had imagined, or languish in irrelevance depending on how well you do the job of attracting readers. It’s all about traffic – a word we have been using for years to describe vehicles on public roads, and therefore makes a lot of sense when describing internet users. What we want to do is direct traffic to our website, by giving people a reason and a chance to visit our website.
It is obvious that the more promotion you do for a website, the better chance you have of pulling in a lot of traffic. Of course, this does not mean that more promotion equals more traffic. It would be truer to say that better promotion leads to more traffic. Get a reputation as a spammer and you could end up with some pretty poor stats. Doing something seldom but doing it well is better than doing it frequently and badly.
This means it is important to consider the tone of your promotion. If you are aggressive in advising people to visit your website, they are more likely to think “actually, no – I don’t think I will” than if you give them a reason to visit it and leave the decision up to them. You can also put a serious crimp in your traffic statistics by placing links on irrelevant sites. Get your link seen by people who have a reason to be interested and you’ll attract more traffic.