Traffic is king in the world of the Internet. You can have excellent content and technically good websites which never do much business because people never actually come to read them. If no-one is bothering to read the sites, then they might as well not exist. And because people have to actually consciously visit the website, it is not enough for it to be good – it needs also to be prominent. How you make the website prominent is up to you, but there are time-honored ways which work better than any other.
By far and away, the main traffic centers of the Internet are search engines. If we are going to keep the word “traffic” in something like its most popular context (vehicles on the road) then search engines are the Internet’s airports. If you want your site to be visited by as many people as possible, it is simply essential to submit the site to the search engines – once this is done, the software used by search engines will take the step of visiting the site and collecting all the information connected to it on the Internet. From there, they can give it a ranking.
When your site is on the front page of a search engine – ideally Google, by far and away the most popular – it will be read by a huge portion of the people who search for relevant sites. It is therefore vitally important to make sure that you give your site every chance of being ranked highly by the search engines – using SEO and ensuring that people who like it link to it – as by doing this you will increase its prominence and make sure that traffic breeds more traffic.