One of the most important aspects of attracting people to try out, and continue using, any product is to give them a constant reminder that it exists and it is enjoyable. If you have a website to attract people to, then this can provide a challenge. People have to take the decision to visit a website, and this makes for a tough conundrum. There are certain things that you can keep in people’s affections simply by putting it in front of them – but whether it is by clicking a link or typing a URL, people have to decide to visit a website.
One of the best ways around this is to have a regular newsletter. When a newsletter is sent to your inbox then, as long as you are interested in the subject matter, you are liable to open the email. Once you have opened the email, you are likely to keep reading as long as the content is brief enough to be read in the time it takes to read a standard email. However, if you want people to keep reading those newsletters, it is worth giving them a reason to do so.
Keeping the reason to open and read that newsletter in people’s minds is your challenge – many people choose to do so by continually having special offers. If each newsletter contains an order code that allows the individual to get money off a product, or tips to work on a specific problem, people will keep reading it – and if you include a link to your site, they are liable to continue visiting.