As an author and publisher, I wanted to get my books in front of more readers.
Working full-time and with family obligations it was often difficult for me to go to events, plan book parties and attend other events where my readers would certainly be.
With the help of the internet I was able to do all of the above and get my book in front of readers in different countries.
If you are not treating your book venture as an online business venture- why not?
Have you done your research on the ways to maximize the full potentials of your enterprise?
How are you going to market your books, products or services?
When pursuing an endeavor such as this, you have one goal to reach. That is, targeted traffic.
Building a website is easy to build yourself if you do not have the money to hire a website developer.
Choose a domain name that will represent you and easy for your readers to remember.
If you will look around, you will see that there are numerous methods that you may use in order to get the traffic that you need for your website.
Some of these methods will require you to spend and invest on them while some come for free.
Whichever you choose, what matters is that you take time to see the results.
It is not all about paying so you can get traffic.
What is more important is that you put on your efforts to attend to all your marketing needs.
Search engine optimization or SEO is one of the methods that most experts advise to use.
It is a kind of marketing technique that nonetheless works to enhance the tactics and strategies employed in a website so that it will get higher rankings in the search engines.
Sure enough, there are particular strategies that may be adhered to for the improvement of a ranking of a website.
Learn to recognize and use appropriate keywords and key phrases.
After all, that is the core of the success of your rankings.
You can check out with the Google Analytic to find out the words and phrases that are often sought after.
The popular ones hit the conversion goals.
If you want to be as unique as possible, you need to keep away from the commonly searched for and used words and phrases.
If you plan to work on the same niche as with the others, you may provide a variation to your keywords and key phrases.
You can also use the Adwords key suggestion tool for more ideas.
It is imperative that you focus on the site structure as well as the content structure when you want to heighten your ranking status.
When readers get to see you having posted useful, informative, and highly creative write ups, they likely tend to follow you and check out your link.
When convinced, they will surely invest in your product or books.
Keep your website simple.
Even when you want to have animations and graphics, try to limit them.
A hard to navigate site will be a nuisance to the visitors.
A website takes less time to load if not too complicated or loaded with animations.
Never ever duplicate the contents that you have already posted.
Not only will they be redundant but readers will think you are recycling your articles and that they are just wasting time in visiting your site.
So, these are the essential tips in targeting traffic through SEO.
Try it now and have a wonderful business going on!
Remember a little investment of time and money today can result in more readers to your websites and purchase of your books.
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