The spirit of reciprocity has a big part to play for anyone who wishes to progress in business, and attracting traffic to a website can certainly be aided by this spirit. What is important is that you do things in the right way. One of the soundest ways to use the principle of reciprocity to drive traffic to your website is in building a link exchange. This is something that takes a bit of effort and patience, and when people try to force the issue they will find that it does not work for them.
Forcing a link exchange usually takes the following pattern: Having noticed the popularity of a website, you link to it from your own. Having done this, you then email the webmaster of that site saying “We have placed a link from your site from ours. Please look at ours and see what you think – we’d love it if you placed a link to it on your site.” This seeks to make the webmaster of that site feel pressurised into saying “If they have linked to us and asked us directly, we might look bad for refusing”.
It is nonetheless in the hands of the website owner to do just that – refuse. That is their right and it is possible to gain a bad reputation by haranguing them to do something they don’t want to do. It is better instead to email them and say “I read your website and was impressed. I hope you don’t mind if I link to you from my site.” You place a link to your site in the email and let them make the choice – if you do this, they may well go to the lengths of mentioning you on their site, too.
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If you have run a blog yourself, you have probably been conscious of the tendency of occasional “readers” to leave comments with little relevance to the posts. Occasional comments like “I like this! Great post!”, or “You should talk about this subject more often”, when they appear without any context, are comments to look out for.
The fact is that where you see these comments, it will usually be because the poster is trying to drive up traffic for their site. You will usually notice that their name appears as a link on the comment, and when you click it you are taken to their site. This is a simple method of promotion – and it bugs many bloggers to the point where they will delete all such comments.
This does not mean that you cannot use blog comments to promote your own site. There is some advantage to doing this if you do it correctly. First of all, you need to comment in a suitable way. Just saying “Great post!” makes you look at best like a sycophant, and at worst like someone who hasn’t read the post and simply wanted to see their name on screen.
Make sure you are commenting on a blog with relevance to your chosen topic. This will mean that people who click through may be interested in what you have to say. Actually read the post before commenting, too. When you have done this, you can ensure that the comment you post is relevant to the blog post and means that people who read it will be more likely to click the link and come through to your site.
Social networking was one of the big movements of the first decade of the 21st century. It pretty much didn’t exist in an online sense before the decade started, but by the time the curtain fell on 2009, most of the world’s web users had either a Twitter account, a Facebook profile or a MySpace page – or all three, in many cases. Sensible website owners and internet marketers very quickly realised the potential that these sites had.
What each of the sites named above – and various others – have in common is that they cost nothing to join. While it used to cost money to have a public presence on the net or elsewhere, now it is possible to put yourself in people’s view without having to part with any money at all. Twitter is perhaps the best example. Due to the 140-character limit for messages “tweeted”, it is very fast-moving, and as a result people use it more.
If you want people to visit a website, the quickest way to attract them is to put a link in your Twitter messages. Don’t do this every time, or people will run a mile – but where there is a good reason for them to be interested, Twitter is an excellent way of getting your link seen, and clicked, by a lot of people in a short space of time – and they may then highlight it to their readers.
What all social networking sites have in common is that you have a great deal of control – so you can decide how you are seen, and how people will feel about visiting your site – this is highly beneficial when it comes to driving traffic.
Traffic is one of the most important things for a website owner to consider when it comes to getting the best out of their site. It is vitally important to have good content, for sure, but if no-one ever sees it then your content can be as good or as bad as you like and it won’t matter. So it is important to attract traffic, and one way of doing this is by promoting your site on forums.
It should be noted that promoting your site needs to be done in the right way in order to be as effective as you would wish it to be. There is no benefit in just placing a link in every post. Unless you give it context and show people why they should be visiting the site this will be tagged as spam pretty quickly, your post may be deleted and you can be banned from using the forum.
The first place you should put a link is in your signature. When you sign up for a forum it is important to set up your profile, and part of this involves creating a signature for your posts. This will appear beneath all posts on most forums, and below your first post on each page of a thread on others. If people like your posts, they will click that link.
This means that you need to be a good contributor to forums. If you are discussing a topic, you can demonstrate knowledge and improve people’s perception of you as a poster and a thinker. If you can find a good reason to include a link in your post (to support an argument or demonstrate a scenario) then so much the better.
Having a website puts you in control of something that can become bigger than you had imagined, or languish in irrelevance depending on how well you do the job of attracting readers. It’s all about traffic – a word we have been using for years to describe vehicles on public roads, and therefore makes a lot of sense when describing internet users. What we want to do is direct traffic to our website, by giving people a reason and a chance to visit our website.
It is obvious that the more promotion you do for a website, the better chance you have of pulling in a lot of traffic. Of course, this does not mean that more promotion equals more traffic. It would be truer to say that better promotion leads to more traffic. Get a reputation as a spammer and you could end up with some pretty poor stats. Doing something seldom but doing it well is better than doing it frequently and badly.
This means it is important to consider the tone of your promotion. If you are aggressive in advising people to visit your website, they are more likely to think “actually, no – I don’t think I will” than if you give them a reason to visit it and leave the decision up to them. You can also put a serious crimp in your traffic statistics by placing links on irrelevant sites. Get your link seen by people who have a reason to be interested and you’ll attract more traffic.