Using Google Adwords To Drive Laser Targeted Traffic
Google Adwords, allow you to choose where you would like your advertisements to appear on a webpage. This is often referred to as position preference. Though important to your success, position preference may also have an impact on the cost of pay per click advertising.
You develop wealth in the internet based business or e-commerce with Traffic. Everybody knows it; every site wants it and every site needs it.
Websites are built with the purpose of being visited and viewed.
If this is your first time participating in a pay per click advertising program, like Google Adwords, you may be unfamiliar with position preference, the positions in particular. When you sign up for an affiliate program (we will talk more about affiliate programs in another blog) , you should be given access to a map. That map should outline a number of different positions; positions where advertisements are often displayed. In most cases, these positions are numbered. The number scale used by Google is 1 to 10+.
One is the best position; it is often right at the top of a webpage. As for positions 10+, they can usually be found towards the bottom of a webpage. The actual positions and their numbers will all depend on the pay per click program in question.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
It’s a common business notion that if you want to make money, you have to spend money. You do not have to spend money to make money on the internet, but there are some reasons individuals or companies would:
Reasons you would Use Money to Make Money:
1) Speed up the process of making money
2) Buy Traffic
3) All-Done – For-You-Product
One good way of spending money for business gain is through advertising.
Advertising brings in the people because through advertising, they know that there is such a company or product in existence.
With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Many businesses and individuals use Google’s Adwords for advertisement; It is very evident as you can see so many sites sporting this ad scheme.
In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to.
It is important to use keywords when placing your advertisement in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, Ask Jeeves, AOL Search and Netscape.
These sites also show Adwords ads that react to searches done by visitors.
There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
All traffic is not beneficial. If you have a large number of traffic coming to your site that is not interested in your content or product it does not benefit you at all.
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Four Ways To Get Laser Target Traffic:
1) Use Keywords or Keyword phrases
2) Correspond with same interest groups on social media platforms
3) Exchange links (guest blogging) with same interest websites
4) Offer gifts for same interest websites to give to their audience
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products.
There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
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